I HAVE THE SAME DS!!!!!!!!!!! :D except mine has a donutella sticker on it
You all told me I was crazy. You told me to calm down…but I knew this day would come. I knew the moment Yahoo bought Tumblr that this inevitability was not far on the horizon.
Rewind to 5 minutes ago: There’s me, just doing my usual thing, scrolling’ through my dash. I come across a College Humor post, and it’s not a reblog either, it’s as if I am actually following CH…so I click on the post so I can unfollow that blog, because why would I even follow College Humor? Oh wait, I’m not following CH. They just post raped my feed.
Keep scrolling, about 10 posts down, yet another blog I don’t follow on my dash, this time, Ruffles chips. Paid promotional advertisement blog posts, all up in my feed.
The end is near.
At least I wasn’t the only one freaking out
I love that people somehow convinced themselves for an absurdly long time that Tumblr was some benevolent entity that manifested itself into the interwebz simply for people to use, enjoy, and manipulate at their leisure at ABSOLUTELY no cost to them whatsoever, and furthermore, find it appalling, disgraceful, and feel abandoned when they learn that it was in fact designed, intended to be, and could only ever exist— like most services in the world— as a viable, profit motivated business model that requires income to support the services people came to expect in the first place.
I think my reaction about tumblr’s recent acquisition is ultimately reflective on how I feel about advertising in general.. Not a big fan really, the fact that I naturally cannot cope with invasive advertisements has already been made clear. This is a huge problem, because I use the internet. Advertising now utilizes the internet successfully as a platform for this extreme level of specialized research and marketing not ever before attained by the likes of television. This fact I cannot ignore, and as much as I would like to hope the internet’s main purpose is the accumulation decimation of information between individuals, I can’t help but find myself utilizing it more as a source of entertainment than anything else.
Inevitably, my discontent lies not with Yahoo or any business in particular for operating within the morally defined guidelines of our economy. All entertainment, given it’s nature, has to be paid for and the most common for is through advertisements. I have to accept this as just the nature of capitalism. However; it is our society itself that defines what is successful and what isn’t, so we only have ourselves to blame for what they enlist on the television to appeal to us. Whatever products you choose to buy and use, you also support the imagery associated with their name branding. Whatever services you use, you support the advertisers they purvey. So far, I’m not excited about the types of advertisements I’m seeing on here. Though, the phrase a “tumblr friendly advertisement” seems beyond oxymoron. Ultimately I either just need to accept this change as a facet of our capitalist america modernity, or I need to completely stop using all social media regardless of it’s relative frivolity.
I will punctuate the end of this rant with a quote by Albert Einstein on Gandhi that governs my life on the daily.
"We should strive to do things in his spirit: not to use violence in fighting for our cause, but by non-participation in anything you believe is evil.”